Welcome to Seasons in Business, my new podcast for creative business owners. I’m Sarah Phelps, and I’ll be sharing reflections from my own creative practice alongside conversations with inspiring guests, exploring the real stories and experiences behind running a meaningful business, without burning out.

Your marketing doesn’t need to feel scattered or exhausting. A simple ecosystem — where your channels support each other and lead back to a central hub — can bring more ease and clarity to your small business. But how do you begin to build one that truly feels like you?

Seasonal planning offers a gentler, more sustainable way to work and live, inviting us to slow down and align with nature’s rhythms. My Autumn Planning Guide is designed to support reflection, creativity, and gentle productivity during the crisp, golden days of autumn. Whether you’re running a small business, working on creative projects, or simply seeking a steadier rhythm, this guide offers thoughtful prompts, practical tips, and even a curated playlist to help you plan with intention.

Behind the Brand celebrates the brilliant people behind the businesses I work with. This month, I chat with Sarah Philp — psychologist, coach, and writer at Saorsa Psychology — about her journey, philosophy, and the creation of Your Woven Year, a hybrid journal, planner, and notebook.

Behind the Brand is a celebration of the brilliant people behind the businesses I work with. In this edition, I chat with Sarah Robertson — designer, writer, and the creative mind behind These Are The Days — about slow branding, seasonal rhythms, and creating a beautifully tactile playdeck (which I was lucky enough to help print).

Seasonal planning offers a gentler, more sustainable way to work and live, inviting us to slow down and us align with nature’s rhythms. My Summer Planning Guide is designed to support reflection, creativity, and gentle productivity during these hazy summer days. Whether you’re running a small business, working on creative projects, or simply seeking a steadier rhythm, this guide offers thoughtful prompts, practical tips, and even a curated playlist, to help you plan with intention.

Feeling like you're doing all the right things in your business but nothing’s working? You’re not alone. This post is part pep talk, part practical support for small business owners navigating a quiet season. From gentle mindset shifts to low-pressure tasks and ways to adapt when money’s tight, here’s what to do when business is slow (even if you’re doing everything right).

The seasons shape more than just the world around us—they influence our energy, creativity, and even productivity. Yet, in our fast-paced, doom-scrolling world, it’s easy to lose touch with these natural rhythms. The Wheel of the Year offers a way to reconnect, using seasonal shifts not just for celebration, but as a guide for more intentional living and working. Rooted in ancient traditions, this cyclical framework helps us align with nature’s rhythms, creating space for balance, growth, and reflection throughout the year.

Spring is a natural moment to look at how your business shows up in the world — and your stationery is often the last thing to get attention. In this post, I share five practical tips for refreshing your printed materials this season, from knowing what you actually need to making every piece work harder for your brand.

Behind the Brand is a celebration of the amazing people behind the businesses I work with, and this month I chatted with Claire, the photographer behind Robin & Rose. From building her dream studio to the realities of work-life balance (and the occasional chaos of working with babies and animals!), Claire shared the ups and downs of her creative journey.

After 13 years of running my Sarah and Maude, I've learned countless lessons along the way. From setting boundaries to celebrating wins, here are 13 key insights that can help you thrive in your own business journey.

Whether you run a service-based or product-based brand, bespoke stationery is always a good idea. It offers a personal and memorable touch to any connection with your clients and customers - and that’s more important than ever for most businesses at this time of year.