The Seasons in Business Podcast

We know how much goes into our work, but do our clients and customers get to see and feel that too? In this episode, a couple of recent conversations get me thinking about the small details that shape what it’s like to buy from us or work with us. From welcome emails to handing over finished work, I share four practical suggestions for helping that experience reflect the quality of what we do.

For my first guest episode, I’m joined by my husband, Andrew, to look back at almost 15 years of Sarah and Maude through the eyes of the person who has been beside me for every season. From rediscovering letterpress and navigating redundancy to the unseen realities of self-employment, this is a warm and honest conversation about confidence, creative fulfilment, building a small creative business — and how that journey becomes part of the life you share.

I'm back behind the microphone after a summer break, with plenty to catch up on. In this episode, I'm looking back at a different kind of summer, reflecting on that funny mix of fresh-start energy and end-of-year busyness that September brings, and sharing three questions inspired by the autumn equinox to help us check in before the months ahead.

Summer often becomes a busy season of doing, showing up, and saying yes — and before we know it, the long days have slipped by. In this episode, I’m sharing a gentle midsummer reflection, with prompts to help you look back without judgement and move into the rest of the season with more intention.

Growth is often framed as something we should always be aiming for — bigger, bettter, busier — but what happens when we start to question that? In this episode, I’m exploring what growth looks like when we define it on our own terms, rather than defaulting to the idea that bigger is always better. From success and comparison, to staying small by choice, this is a gentle reflection on building a business that actually fits the life you want to live.

Social media used to feel fun — a place to share work, connect with other creatives, and document everyday moments. But over time, it’s started to feel more exhausting than enjoyable. In this episode, I’m reflecting on online fatigue, analogue nostalgia, and the growing desire for a slower, more intentional relationship with technology, creativity, and life offline again.

I've been sitting on ideas for a while now — workshops I want to run, podcast guests I want to invite on, one-to-one business conversations I'd love to offer. They're things that genuinely excite me, but every time I think about actually making them happen, I hesitate. It's taken me some time to recognise what's really been holding me back: fear.

When starting feels hard, it’s often a sign of resistance rather than lack of motivation. In this episode, I share a gentler way to understand procrastination and begin moving through it.

Seasonal planning offers a gentler way to approach your work — combining the natural rhythm of the year with a simple 90-day focus. In this episode, I explore how to plan for your business in a way that feels more sustainable, flexible, and aligned with your energy.

Decisions are hard, so it can be tempting to ask everyone else what to do — except yourself. In this episode, I’m talking about why we sometimes outsource our decisions in business, how it can quietly override our own instincts, and a few small ways to start trusting your own voice again. If you’ve ever felt stuck, or caught between too many opinions, this is a gentle look at reclaiming ownership and confidence in your decision-making.

Life and work don’t always fit neatly together — and sometimes the balance between them shifts when you least expect it. In this episode, I share simple ways to stay grounded, the practical tools I rely on, and small habits that help me navigate those shifts calmly, without overwhelm.

If business finances are something you tend to avoid, this episode is for you. I’m talking about small, manageable habits that help me stay on top of my numbers, why I’m aiming to file my tax return earlier this year, and how I’m working towards feeling calmer and more confident with money.