Crisp and minimal: Business cards and stationery for a sustainable jewellery brand

The brief

After years of using a high street printer for her business cards, Emily felt ready to invest in stationery that better reflected the quality and craftsmanship behind her jewellery. She wanted business cards that would feel aligned with her contemporary style, while reflecting the eco-conscious values at the heart of her brand.

The results 

The finished stationery feels like a natural extension of Emily’s jewellery brand — understated, tactile and thoughtfully considered.

Crisp black text sits against soft cotton paper, with a subtle blind debossing of Emily’s logo mark adding texture and detail without overpowering the minimal design.

To reflect Emily’s eco-conscious values, the business cards were printed on tree-free cotton paper made from a textile industry by-product. Later additions, including jewellery care cards and presentation cards, were printed on the same sustainable paper stock, while thank you cards were printed on plantable seed paper.

Why this approach

Blind debossing was the perfect fit for Emily's minimal aesthetic — it adds tactile detail and craftsmanship without any ink, letting the paper stock itself do the talking. Pairing that with tree-free cotton paper and plantable seed paper meant every touchpoint of the stationery suite reflected the sustainability values at the core of her jewellery brand, not just the product itself.

To learn more about Emily you can read our chat over on the blog, or to view her work visit her website Emily Lisbeth Jewellery.