It's an exciting week here in the studio… I'm delighted to share that after going through a fun spring rebrand, Sarah Phelps Creative will now be known as Sarah & Maude!
I've been itching to update my website since last summer but at the time I was still in the process of setting up the letterpress printing side of the studio so it really wasn't the right time. With the arrival of 2015 I decided to make a web revamp one of my goals for the year, and that design process quickly grew to include a new name and logo redesign!
Why make the change? I'll admit that it's been a lot of work – a LOT more work than a web redesign. I won't deny that I agonised over the pros and cons of a name change, but the pros won the argument. I made the final decision on a Sunday night in mid-April, and since that moment it really has felt like the right thing to do. I am thrilled to have a fresh new look, my business feels more 'me', and the change has given me a whole new energy and excitement for my work that I really didn't expect. All of that and there's a cute little story behind the name!
Why Sarah & Maude? In the early days my products were gocco screen-printed, but that all changed in 2014 when Maude, my antique print press, arrived in the studio. She may be over 100 years old but Maude is a true workhorse when it comes to letterpress printing my designs, so it seemed only fair to share the love with her when it came to renaming the studio.
So there you have it, a fresh new look (and name) for my business! I hope you like the new look, and enjoy having a peek at the new website - you'll now find more info About the studio (and the team behind it), and there's a whole new section dedicated to Wedding work too.
Right, after all of that excitement I'm off to make myself a nice hot celebratory cuppa. Have a lovely week you lovely lot!