Libby Jane

– Logo Design –


Libby Jane is home to the work of contemporary jeweller Elizabeth, who combines a modern aesthetic, traditional techniques, and eco-friendly materials to produce her jewellery.

Ready to make the leap into wholesale, Elizabeth wanted to refresh her branding, so the first step was a new logo. Because of the handcrafted nature of each piece, it was important that the logo had a hand drawn feel, but with a modern look. The black and gold colour palette is a nod to nature, in particular the bees that inspire her Bee Bold collection – with 15% of profits from that collection donated to the Scottish Beekeepers Association. A monogram/icon was also created to support the main logo, the geometric design again echoing the bee theme of some of her work.