What is the meaning behind the name?
What product or service do you offer to your customers?
These are the words that should come to mind when a customer comes into contact with your brand.
Why do your customers love working with you?
This helps to create a brand that stands out from your competitors, and avoids looking similar.
Do you have an area of expertise? Or offer specialised services?
How do they look? How do they make you feel?
What are you hoping to accomplish with your new branding?
For example: “Sarah & Maude”, with “A Design and Letterpress Studio” underneath.
If so, would you like to possibly include it in your logo?
Perhaps a font or a colour?
Products, packaging, online / social media, printed materials?